The new campaign, the creation of the Foundation and the other initiatives of the UNHATE project reflect Benetton's wish to drive the desire for participation and change that animates the world's citizens. This marks a further step forward in Benetton's communications, which elicit intervention and action from everybody, in the name of an ''expanded'', open democracy, without physical, political, social or ideological boundaries.

The film UNHATE tells of the precarious balance and complex interweaving between the drive to hate and the reasons to love. It is built on a crescendo of deliberately ambiguous images: eyes flirting or glowering, people embracing or fighting, insurrections or celebrations, brawls or wild dancing. Extreme moments of conflict or love: two fighters after a round, a couple who have just made love … or perhaps this too was a battle.